{"id":14,"date":"2025-05-18T13:03:38","date_gmt":"2025-05-18T13:03:38","guid":{"rendered":"https:\/\/www.fgi.co.za\/?page_id=14"},"modified":"2025-11-19T17:43:36","modified_gmt":"2025-11-19T15:43:36","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/www.fgi.co.za\/?page_id=14","title":{"rendered":"Africa"},"content":{"rendered":"\t\t
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Insights that Drive Success<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clarity in Complexity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We turn Africa\u2019s rich diversity into clear, actionable insights. Grounded in local research and cultural understanding, our work cuts through uncertainty, driving smarter decisions and stronger audience connections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Data-Driven Insights<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Africa Coverage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t+ projects<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From public health to FMCG, FGI Africa delivers trusted, context-rich insights in even the most complex markets. Our cross-sector experience makes us a go-to partner for evidence-based decisions across the continent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t markets<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FGI Africa operates across 29 countries through trusted in-market partners. Our local model cuts through cultural, linguistic, and logistical barriers, delivering fast, relevant insights grounded in real-world context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t + interviews<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FGI Africa connects with diverse consumer segments, in multiple languages and dialects, from cities to remote villages. Our cultural fluency ensures authentic engagement and rich, reliable insights that reflect real African experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Some Africa Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FGI Africa has set up strategic partnerships with local in-market suppliers in 29 African markets. FGI deploys a range of information-gathering methodologies using multiple platforms to ensure quality results on time at affordable prices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tobacco Study: Health Sector:<\/u>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Senegal and Botswana<\/u><\/strong>\u200b<\/u><\/p>

Concept testing of imagery and communication strategy on smokers and non-smokers in urban and peri-urban areas. Sample n=1200. \u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Perception Survey: FMCG: Mozambique<\/u><\/strong>\u200b<\/u><\/em><\/p>

Consumer perception surveys of brands across a range of categories in the food industry. Sample n=800 quota\u2019d on age, gender and SEC levels.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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GIS Study: Pharmaceutical:<\/u>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/u>Nigeria<\/u><\/strong>\u200b<\/u><\/em><\/p>

Verification of pharmacy and doctor locations in 6 cities across Nigeria focusing on the middle and upper-income suburbs. Sample n=7000\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer Service Tracking: Banking Sector: Multi-country<\/u><\/strong>\u200b<\/u><\/p>

Face-to-Face interviews with normal and premier banking clients conducted at 10 client branches per quarter. Countries include: Botswana, Mozambique, Uganda, Tanzania, Zimbabwe, Egypt, Kenya, Seychelles, Mauritius, Ghana and Zambia. Sample n=3000\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TV Viewership Study: Media Owner:<\/u>\u00a0 \u00a0 Angola<\/u><\/strong><\/u><\/p>

In-home interviews of Free-To-Air and Pay TV households using a specific sampling methodology to ensure representative measurement of incidence and useage.\u00a0 \u00a0Sample n=2000<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Machinery Usage Study: Agricultural Sector:<\/u>\u00a0 Multi-country<\/u><\/strong>\u200b<\/u><\/p>

In-depth Interviews with commercial farmers and agricultural machinery specialists in remote areas of Mozambique, Ethiopia, Ghana, DRC, Senegal, Nigeria and Angola. Sample n=30\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tyre Audit: Tyre Manufacturing Company: Zambia<\/u><\/strong>\u200b<\/u><\/em><\/p>

Intercept interviews \/ audits conducted with vehicle drivers and on vehicle wheel positions in Zambia. Photographs and GPS Coordinates also captured for verification. Sample n=600 \u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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B2B Study: Oil Industry:<\/u>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Angola<\/u><\/strong><\/u><\/p>

In-depth interviews with Senior Managers of businesses across a range of industries.\u00a0 \u00a0 Sample n=200.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conflict Reporters & Forecasters Tracker:<\/u>  Northern Mozambique<\/span><\/strong><\/p>\n

In-depth interviews with households in Cabo Delgado, Northern Mozambique.             Sample n=450.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ready to elevate your Africa strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Connect with us to explore how our research can transform your business. We’re here to provide insights that matter, so let\u2019s start the conversation and turn your ideas into action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Insights that Drive Success Clarity in Complexity We turn Africa\u2019s rich diversity into clear, actionable insights. Grounded in local research and cultural understanding, our work cuts through uncertainty, driving smarter decisions and stronger audience connections. Learn More Data-Driven Insights Africa Coverage 0 + projects From public health to FMCG, FGI Africa delivers trusted, context-rich insights […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"\nAfrica - Freshly Ground Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fgi.co.za\/?page_id=14\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa - Freshly Ground Insights\" \/>\n<meta property=\"og:description\" content=\"Insights that Drive Success Clarity in Complexity We turn Africa\u2019s rich diversity into clear, actionable insights. 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