Freshly Ground Insights

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Focus Groups

From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality on the perception of your product or brand, allowing you to make the crucial changes that could guarantee your product's success.

An accurate snapshot insight into the opinions and perceptions of your target market in a group setting, focus groups can offer invaluable insight into how you decide to take your product or service to market – and how you can grow your sales.

A downside to focus groups is that the opinions of more dominant members of the group can influence or sway other members; on the upside though, you get to see themed patterns and opinions.

From the testing of concepts to packaging, new products and services and advertising and brands, focus groups are a tried and tested way for you to get an insight into how your target market group really perceives your product or brand, and can give you invaluable knowledge about external influencing factors that you may previously have not been aware of.

The more quantitative data obtained from a focus group setting is gathered by bringing together groups of 6 to 8 people at a time, who are then overseen by an experienced quality moderator, who also serves the dual role of ensuring that the atmosphere stays relaxed and light. This helps ensure that we always get the relevant and accurate answers and insights you need in order to make informed decisions around your brand.

Contact Details

Prenash Govender

Cell: 072 911 2943
Email: prenashg@fgi.co.za

Graeme Pitt

Cell: 083 415 1671
Email: graemep@fgi.co.za

  • At Freshly Ground Insights, we've developed foolproof strategies that allow us to capture qualitative and quantitative consumer data and research
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  • Our B2B and business research strategies can help you get the real truth out of your current client base and
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  • Our streamlined product research methodology will allow you to research the impact and feasibility of any product distribution strategy into
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  • As providers and controllers of various kinds of client and consumer information and data, including data subject to transborder data
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  • Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market
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  • With cellphone penetration across the LSM target markets and age groups across South Africa, telephone interviews are a more cost-effective
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  • For more extensive research projects, including those in the academic fields, Freshly Ground Insights offers an in-depth interview service, where
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  • From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality
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  • Our trained, vetted and qualified field agents will mirror the desired target market in dress and appearance, helping those interviewed
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  • Video interviews, or Vox Pops, allow you to bring the life and experience of your market research efforts back into
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  • Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own
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  • With campaign measurement, we'll look at the combined effect of your full marketing mix and your target market and help
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  • Our geomarketing services and tools can help you identify consumer demographics and purchasing trends, and can even help you identify
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