From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality on the perception of your product or brand, allowing you to make the crucial changes that could guarantee your product's success.
An accurate snapshot insight into the opinions and perceptions of your target market in a group setting, focus groups can offer invaluable insight into how you decide to take your product or service to market – and how you can grow your sales.
A downside to focus groups is that the opinions of more dominant members of the group can influence or sway other members; on the upside though, you get to see themed patterns and opinions.
From the testing of concepts to packaging, new products and services and advertising and brands, focus groups are a tried and tested way for you to get an insight into how your target market group really perceives your product or brand, and can give you invaluable knowledge about external influencing factors that you may previously have not been aware of.
The more quantitative data obtained from a focus group setting is gathered by bringing together groups of 6 to 8 people at a time, who are then overseen by an experienced quality moderator, who also serves the dual role of ensuring that the atmosphere stays relaxed and light. This helps ensure that we always get the relevant and accurate answers and insights you need in order to make informed decisions around your brand.