Our trained, vetted and qualified field agents will mirror the desired target market in dress and appearance, helping those interviewed to feel comfortable and ensuring that you get only the best quality responses.
Professional, trained and expert at what they do, our field agents highly trained and experienced and in the case of face-to-face interview techniques, will happily wear product branded clothing.
FGI Field Agents are overseen by Field Managers and Quality Control Moderators in every region, and are trained to closely match and mirror the dress, appearance and manner of the target market they will be engaging with on that day.
With field agents across all the LSM target groups, Freshly Ground Insights is perfectly geared to help you quickly roll out a survey or campaign in almost any country in Africa, including South Africa.
What’s more, our experienced team of managers will project manage every step of the project rollout, from logistics and transport to data management, questionnaire compilation and real time monitoring and feedback.