Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market and other research information.
Far from your traditional face-to-face research methods with paper question sheets, ghost and phantom interviews and missing fields, our agents use tablets and a smart technology interface that ensures that they do not skip questions or lose completed question sheets.
What’s more, the tablets allow them to capture audio and video feedback from respondents on the spot, which is appended directly onto the interview record, meaning it cannot get lost.
Perfect across all LSMs (1 – 10), we’ll send the field agents to where your target market already is, making sure that they are dressed and presented in a way that mirrors the look of your intended respondents.
Our trained agents know what to do to intercept people in a pleasant and engaging way and so that they are open to answering all the questions that are presented to them, giving you reliable and accurate data and feedback to work with after your survey is complete.