Freshly Ground Insights

In an instant

Face to Face Interviews

Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market and other research information.

Far from your traditional face-to-face research methods with paper question sheets, ghost and phantom interviews and missing fields, our agents use tablets and a smart technology interface that ensures that they do not skip questions or lose completed question sheets.

What’s more, the tablets allow them to capture audio and video feedback from respondents on the spot, which is appended directly onto the interview record, meaning it cannot get lost.

Perfect across all LSMs (1 – 10), we’ll send the field agents to where your target market already is, making sure that they are dressed and presented in a way that mirrors the look of your intended respondents.

Our trained agents know what to do to intercept people in a pleasant and engaging way and so that they are open to answering all the questions that are presented to them, giving you reliable and accurate data and feedback to work with after your survey is complete.  

Contact Details

Prenash Govender

Cell: 072 911 2943
Email: prenashg@fgi.co.za

Graeme Pitt

Cell: 083 415 1671
Email: graemep@fgi.co.za

  • At Freshly Ground Insights, we've developed foolproof strategies that allow us to capture qualitative and quantitative consumer data and research
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  • Our B2B and business research strategies can help you get the real truth out of your current client base and
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  • Our streamlined product research methodology will allow you to research the impact and feasibility of any product distribution strategy into
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  • As providers and controllers of various kinds of client and consumer information and data, including data subject to transborder data
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  • Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market
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  • With cellphone penetration across the LSM target markets and age groups across South Africa, telephone interviews are a more cost-effective
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  • For more extensive research projects, including those in the academic fields, Freshly Ground Insights offers an in-depth interview service, where
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  • From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality
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  • Our trained, vetted and qualified field agents will mirror the desired target market in dress and appearance, helping those interviewed
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  • Video interviews, or Vox Pops, allow you to bring the life and experience of your market research efforts back into
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  • Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own
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  • With campaign measurement, we'll look at the combined effect of your full marketing mix and your target market and help
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  • Our geomarketing services and tools can help you identify consumer demographics and purchasing trends, and can even help you identify
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