01 / PAN-AFRICAN REACH
Local execution. Continental perspective.
Research capability across 20 African markets — South Africa plus 19 additional markets — supported by trusted in-market networks and local understanding.
Independent African market research consultancy
Research that drives better decisions across Africa.
FGI Africa Research helps organisations uncover reliable evidence, human insight and clear implications for better decisions across 20 African markets.
Senior-led delivery
20 African markets
Insight to action
Research that goes beyond reporting
Evidence · Insight · Recommendation
Selected organisations we’ve worked with
Unilever
MTN
Vodacom
Standard Bank
Kantar
Ipsos
20African markets · South Africa + 19 additional markets
1,700+Research projects delivered
20+Years of senior research experience
300k+Accessible South African panel community
Our difference
We do not stop at the findings.
Good research explains what is happening. Better research helps leaders understand what it means and what to do next. FGI combines methodological rigour with senior commercial judgement to turn evidence into clear implications and practical recommendations.
01What happened?
02Why did it happen?
03What does it mean?
04What should we do next?
Why FGI Africa Research
African expertise. Global research standards.
We are built for important questions - the kind that need experienced judgement, reliable evidence and an answer that can actually be used.
02 / SENIOR-LED DELIVERY
Experienced people stay close to the work.
Senior researchers remain actively involved from question framing and design through analysis, interpretation and recommendation.
03 / INSIGHT TO ACTION
Findings translated into decisions.
We connect research evidence to practical implications, priorities and next steps rather than ending the engagement at the report.
What we do
Research built around the decision you need to make.
From complex fieldwork to advanced research design, analysis and interpretation, we configure the right methods around the business question - not the other way around.
01
Quantitative Research
Robust measurement at scale through CAPI, CATI, online surveys, tracking and structured data collection.
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02Qualitative Research
Focus groups, IDIs, executive interviews, ethnography and immersive approaches that reveal the human story behind behaviour.
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03Brand & Customer Insight
Brand health, customer experience, communication testing, U&A, journeys, loyalty and behaviour analysis.
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04Stakeholder & Feasibility Studies
Evidence for major decisions involving markets, institutions, policy, investment, programme design and new opportunities.
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05Segmentation & Market Opportunity
Market sizing, segmentation, opportunity identification, concept testing and growth-focused market understanding.
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06Insight & Decision Support
Senior interpretation, recommendation development and insight-to-action workshops that help teams apply the research with confidence.
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Human understanding
Numbers tell you what. People tell you why.
Our mixed-method capability combines scale with depth - so decisions are grounded in both reliable measurement and a real understanding of the people, contexts and motivations behind the data.
Focus GroupsIn-Depth Interviews
CATICAPI Fieldwork
Online SurveysEthnography
B2B ResearchHard-to-Reach Audiences
Cross-sector perspective
Experience across the markets that shape African growth.
Commercial and social-impact research experience gives FGI a wider lens on consumers, institutions, markets and change.
FMCGFinancial ServicesTelecommunications
AgricultureEnergyHealthcare
RetailEducationMedia
Public SectorDevelopment & NGOB2B
Selected organisations we’ve worked with
Trusted with important questions.
Our experience spans major brands, institutions, research organisations and consulting partners across consumer, commercial and public-sector research. Relationships include both direct engagements and partner-led assignments.
Unilever
Tiger Brands
MTN
Vodacom
Standard Bank
ABSA
FNB
Capitec
KFC
Nando's
Nike
Colgate
Shoprite Checkers
SABMiller
Deloitte
Kantar
Ipsos
Gallup
Landmark national research
30,000
National Income Dynamics Study
FGI was commissioned to conduct data collection for one of South Africa's largest longitudinal socio-economic research programmes.
Industry benchmark
13
Consecutive years of the MOST Awards study
FGI conceptualised and managed the media stakeholder performance study that became a recognised South African industry benchmark.
Africa coverage
Local execution.
Continental perspective.
FGI operates across 20 African markets — South Africa plus 19 additional markets — bringing together local cultural understanding, disciplined fieldwork and one consistent standard of project leadership.
Local market capabilityTrusted in-market teams and partner networks
Multi-method executionQualitative, quantitative, CATI, CAPI and online
Language & contextResearch adapted to local audiences and realities
Central oversightConsistent FGI quality and senior project leadership
From question to action
A research journey designed around decisions.
Every stage has a purpose: define the question clearly, gather the right evidence, interpret it intelligently and turn it into action.
01Define the Question
02Gather Evidence
03Unlock Insight
04Interpret Meaning
05Inform Decisions
06Measure Impact
Let's talk
Have a question that matters?
Tell us what you need to understand, measure or decide. We will help you frame the right research approach and translate the evidence into clear implications and practical recommendations.